About our online store

About Us

Welcome to By Colorista, a brand devoted to empowering women to embrace their unique beauty and confidence. Founded by a certified style coach™ and color analyst, By Colorista specializes in personalized consultations to help you uncover your style personality, define your body shape, and discover the colors that illuminate your natural radiance.

My mission is to guide you in becoming the best version of yourself by curating a wardrobe that embodies elegance and individuality. On my website, you’ll find a carefully curated collection of modest, timeless, and sophisticated pieces inspired by years of study and a deep passion for fashion.

Each piece is thoughtfully designed to bring joy, color, and refinement to your wardrobe. Let By Colorista be your trusted partner in achieving effortless style and lasting confidence.

Teammembers

Explore product collections from our vendors

Marvin McKinney

CEO, co-founder

Dianne Russell

CEO, co-founder

Kristin Watson

CEO, co-founder

Inspired by the art of color and the beauty of simplicity, By C is more than just a fashion brand. It’s a celebration of individuality and self-expression, offering modest pieces that seamlessly blend into every season of your life.

The Founder’s Vision and Philosophy

The founder of By C brings a personal and profound vision as a color consultant and style coach. She believes that true elegance lies not in following trends but in each woman embracing her unique colors and details. Her philosophy revolves around the transformative power of color, guiding each client to discover the shades that enhance her natural beauty and complement her personality. She sees elegance as a journey of self-discovery, combining comfort and beauty to create an authentic and inspiring look.

Her vision is to create a brand that offers women more than just clothing, but a wardrobe that feels like part of them, enhancing their confidence and celebrating their individuality. With a focus on modest, timeless pieces, she hopes By C becomes a trusted companion in your journey toward effortless elegance.